Our Story

As an importer, the Skurniks continuously seek to assemble the finest selection of family-owned, and estate-bottled wines and spirits from around the globe. It is with this same philosophy that they have approached the growth of their proprietary brand, The Pinot Project.

With just over twenty years under his belt at that time since starting his import business, Michael Skurnik knew he had the resources and the palate to improve upon the existing field of choices— and set out to craft a silky, fruit-forward and well-balanced Pinot Noir. After working their way through many blends, the final selection for their first vintage produced just 10,000 cases, but it set the tone for their house style and launched an overnight hit in the process.

Michael noted, “When Harmon and I set out in 2009 to make an honest, affordable Pinot Noir that people could feel equally good about popping the cork on Monday nights as well as on Saturday nights, little did we know then that we were somehow tapping into THE sweet spot for American wine drinkers. We are proud of the runaway success The Pinot Project has achieved!”

Now available in all 50 states as well as a number of international markets, the Skurniks have ushered the growth of The Pinot Project the Skurnik way: without compromising quality.

In 2018, we submitted the lineup for review for the first time, and after a nail-biting wait, the results were overwhelmingly positive. Jim Gordon of Wine Enthusiast said of the 2017 Pinot Noir, “This is such a great buy from Importer Michael Skurnik who turned to California for this wine. While supple in texture, the wine packs in dense red-cherry and ripe raspberry aromas and flavors that seem subtle at first but slowly expand with each sniff and sip. It has good layering and an excellent balance of moderate tannins and acidity.” All of the wines scored 90 and above.

The Pinot Project can be found in venues like Madison Square Garden, Radio City Music Hall, Beacon Theater, Kravis Center, Duke’s Restaurant Group, and onboard the upcoming launch of Virgin Cruises.

Whether grabbing a 4-pack of cans to take to the beach, perusing a wine list for the latest wine-on-tap, or picking up a couple of bottles to take to a party, you can feel confident reaching for the label with star.

Our Wines

The Pinot Project
48 W 25th St
New York
NY 10010
Phone: 212-273-9463